Emissions data: 2025
From greener buildings to more engaged teams, here’s how Bob W built a more sustainable way to stay.
2025
Highlights
Year 2025

Avg. stay 2.68 nights
4.5/5 average guest rating
>24,700 local pastries served


10 new openings across 4 countries
1,248 dogs welcomed
100% renewable energy stays
38 t CO₂ saved
0 paper check-ins -> 191,516 sheets of paper saved by keeping things digital



100% of carbon emissions offset
1979tCO2e

±8,000 hours of queuing saved. We replaced the front desk with more time for the neighbourhood.
170,893 WhatsApp conversations taken care of
WhatsApp response
time ±2m10s
53,170 emails replied to


78 new faces, bringing the average for 2025 to 240
54% female leadership
85% employee satisfaction (eNPS +41.5)

20+ new local collaborations (Breakfast & Gym)
Online check-in time 1-5min
65,632 responded inbound call

Where We Make a Difference
About Bob W
We’re the tech-powered hosts bridging the best of both worlds, the reliability of a hotel and the character of a local home. At Bob W, every stay is climate-light, design-led, and locally rooted.
Smarter Stays
Every stay is climate-light, tech-enabled, and design-led for a seamless guest experience.


Bigger Impact
Partnerships with local makers, sustainable sourcing, and community engagement create meaningful impact.
Less Waste
Circular design, upcycled furniture, and renewable energy power every stay while minimizing environmental footprint.


People First
Caring for guests and Bobstars, focusing on wellbeing, inclusion, and learning.
Testimonials
The apartment was spotless, cozy and exactly as described, making our stay completely stress-free.
NATALIA
Bob W Helsinki Ullanlinna
Amazing host and a perfect location — we couldn’t have asked for a smoother visit.
MARC
Bob W Tallinn Telliskivi
Quiet, comfortable and well-equipped, this place felt like a home away from home.
TIMO
Bob W London Spitalfields
95% guest satisfaction (NPS)
4.5/5 review rating
98% Review Response Rate















