Advocacy
We speak up
Loud & Proud
At Bob W, we don’t just act, we speak up. We share what we learn, the solutions we test, and the future we imagine, helping to push the way we travel toward something more sustainable and human-centered.
Niko KaRstikko
ceo, BobW
We don’t just act,
we speak up
We speak
Niko TALKS on
’Hospitality Meets’

Listen in to the challenges and moments
that shaped what Bob W is today.
Hospitality Meets
In 2024, our CEO Niko Karstikko joined the podcast Hospitality Meets (#181, “Technology, Trust, and Transformation”) to share Bob W’s vision for a tech‑enabled, scalable, and climate‑conscious hospitality model. The discussion explored how technology can streamline operations, reduce resource consumption, and support consistent guest experiences while lowering environmental impact.
The LEGIT Standard
The incredible Sustainability Hospitality Alliance created the HCMI methodology for calculating Per Night Emissions - what we believe is the Gold Standard metric in our industry for showing the impact of different accommodation - but Bob W has gone several steps further with our LEGIT Standard. It’s tougher, it’s more comprehensive, and it makes our reported emissions look higher on paper. Why? Because we include more in the calculation, such as WiFi and cleaning materials. You can’t fix what you don’t measure. We're trying to be as transparent as possible, and our LEGIT standard is the best way we can do that right now.
Transparency Matters
We also publish our emissions metrics publicly, giving travellers access to emissions‑per‑night data for each apartment, putting climate impact in clear view alongside price and location. This transparency is part of our call for a more honest, data‑driven hospitality industry.
Download our Sustainability Report 2024 here:
Our approach to sustainability has been recognized publicly, showing that design-led hospitality and environmental responsibility can coexist.
Through thought‑pieces, public conversations, emissions methodology, and transparent reporting, Bob W doesn’t just follow trends. We aim to shape them.
2024
Media Highlights
2024
Our Impact in Words
Niko
Bob W CEO
Rob Cahn
Bob W VP Operations
Steve
Bob W Head of Central Ops








