Advocacy

Redefining Hospitality

Redefining Hospitality

We believe hospitality should give back more than it takes.

We believe hospitality should give back more than it takes.

Great Stays. 100% Offset

Great Stays.

100% Offset

Bob designs stays that are easy on the planet and hard to leave. We keep operations low-impact, work with neighbourhood businesses, and make sustainability feel effortless for guests. Smart use of resources meets local love, creating stays that are good for people, place, and planet, without compromising comfort.

Bob designs stays that are easy on the planet and hard to leave. We keep operations low-impact, work with neighbourhood businesses, and make sustainability feel effortless for guests. Smart use of resources meets local love, creating stays that are good for people, place, and planet, without compromising comfort.

We speak up

Loud & Proud

At Bob W, we don’t just act, we speak up. We share what we learn, the solutions we test, and the future we imagine, helping to push the way we travel toward something more sustainable and human-centered.

Niko KaRstikko

ceo, BobW

We don’t just act,

we speak up

We speak

Niko TALKS on
’Matt Talks Hospitality’

Listen in to hear how we built the Bob W experience from the ground up.

Matt Talks Hospitality

In 2025, our CEO Niko Karstikko sat down with Mews CEO Matthijs Welle on Matt Talks Hospitality to lay out Bob W’s blueprint for a new category of travel. The consensus? When you look at accommodation with fresh eyes, and a software-first mindset, you stop designing around rigid hotel categories and start solving real human friction. By automating the backend, we aren't just eliminating front-desk queues and awkward check-ins for our guests; we are systematically stripping away resource consumption and proving that a tech-enabled, scalable model is exactly how you build a climate-conscious future.

Listen Now

The LEGIT Standard

The incredible Sustainability Hospitality Alliance created the HCMI methodology for calculating Per Night Emissions - what we believe is the Gold Standard metric in our industry for showing the impact of different accommodation - but Bob W has gone several steps further with our LEGIT Standard. It’s tougher, it’s more comprehensive, and it makes our reported emissions look higher on paper. Why? Because we include more in the calculation, such as WiFi and cleaning materials.  You can’t fix what you don’t measure. We're trying to be as transparent as possible, and our LEGIT standard is the best way we can do that right now.

Adopt our LEGIT standard

We don’t just act,

we speak up

Transparency Matters

We also publish our emissions metrics publicly, giving travellers access to emissions‑per‑night data for each apartment, putting climate impact in clear view alongside price and location. This transparency is part of our call for a more honest, data‑driven hospitality industry.


Download our Emissions Report 2025 here:

Download the Report

Our approach to sustainability has been recognized publicly, showing that design-led hospitality and environmental responsibility can coexist.


Through thought‑pieces, public conversations, emissions methodology, and transparent reporting, Bob W doesn’t just follow trends. We aim to shape them.

Policy & Partnerships

Policy & Partnerships

We work with Furthr to measure the carbon footprint of our properties and find real ways to stay sustainable. Furthr handles the technical side and guides us, while our teams do the work on the ground, from saving energy and reducing waste to supporting carbon offset projects. Together, we’re making sure we stay accountable and keep improving across every neighbourhood we call home.

We work with Furthr to measure the carbon footprint of our properties and find real ways to stay sustainable. Furthr handles the technical side and guides us, while our teams do the work on the ground, from saving energy and reducing waste to supporting carbon offset projects. Together, we’re making sure we stay accountable and keep improving across every neighbourhood we call home.

2025

Media Highlights

Hotel chain: We are the solution to downtown death

Hufvudstadsbladet

Avr 10, 2025

Mondo tested: Helsinki's new Bob W hotel offers not only accommodation but also a sauna experience at ceiling height

apu360

Aug 24, 2025

Bob W opens debut property in Sweden

Serviced Apartment News

Aug 25, 2025

A hotel in Stockholm is a Scandinavian project that is embellished with the aesthetics of the 60s.

Elle Decor

Sep 13, 2025

Building the Future of Hospitality: An Interview with Niko Karstikko, Co-Founder & CEO of Bob W

hospitalitynet

Oct 7, 2025

The best hotels in Helsinki in 2026

Time Out

Oct 30, 2025

2025

Our Impact in Words

“Every stay counts, from energy to waste, we measure, reduce, and offset.”

“Every stay counts, from energy to waste, we measure, reduce, and offset.”

Niko

Bob W CEO

“We partner with local artisans, cafés, and suppliers to make every property a part of its neighborhood.”

“We partner with local artisans, cafés, and suppliers to make every property a part of its neighborhood.”

Rob Cahn

Bob W VP Operations

“Every stay counts, from energy to waste, we measure, reduce, and offset.”

“Every stay counts, from energy to waste, we measure, reduce, and offset.”

Steve

Bob W Head of Central Ops

IMPACT REPORT 2025

Back to report

Social

See our social impact

Back