From greener buildings to happier teams, here’s how Bob W built a more sustainable way to stay.
2024
Highlights
17 Cities
45 Properties
100% Renewable Energy
100% operational emissions mitigated
95% guest satisfaction (NPS)
4.5/5 review rating
200+ local partners
Year 2024
35.189 local pastries served
100% renewable energy stays
92 t CO₂ saved
0 paper check-ins, which saved at least 330,000 sheets of paper
65.566 WhatsApp conversations taken care of
WhatsApp response
time ±5m30
145.948 emails
replied to
Online check-in time 1-5min
50.201 responded
inbound call
Where We Make a Difference
About Bob W
Bob W is the tech-powered hospitality brand that bridges the best of both worlds, the reliability of a hotel and the character of a local home. Every Bob W stay is climate-light, design-led, and locally rooted.
Smarter Stays
Every stay is climate-light, tech-enabled, and design-led for a seamless guest experience.
Bigger Impact
Partnerships with local makers, sustainable sourcing, and community engagement create meaningful impact.
Less Waste
Circular design, upcycled furniture, and renewable energy power every stay while minimizing environmental footprint.
People First
Caring for guests and Bobstars, focusing on wellbeing, inclusion, and learning.
Testimonials
The apartment was spotless, cozy and exactly as described, making our stay completely stress-free.
NATALIA
Bob W Helsinki Ullanlinna
Amazing host and a perfect location — we couldn’t have asked for a smoother visit.
MARC
Bob W Tallinn Telliskivi
Quiet, comfortable and well-equipped, this place felt like a home away from home.
TIMO
Bob W London Spitalfields
95% guest satisfaction (NPS)
4.5/5 review rating
Third detail
This year, we’ve been laying the groundwork for something big: B.Green, our in-house sustainability framework designed to guide every Bob W property toward a lighter footprint and a more responsible stay. Built on respected international eco-standards and shaped by our own commitment to practical action, B.Green brings together clear criteria, transparent progress, and everyday innovation. It’s still in development, but the journey is underway, and we’re building it together.
